Our Story
Sinem Kınay completed her undergraduate education at Istanbul University's Faculty of Engineering. She has been involved in various international projects for many years as a construction engineer and has been a partner and executive at Eraylar Acrylic Inc. for the last 15 years. In addition to her active professional life, Kınay, who has a happy family life, is a mother of two children.
Alongside her long-standing professional career, Kınay, who has always had an interest in handmade, unique designs, has been introducing her original designs to the fashion world under the brand name Emara since 2023. Kınay, who is committed to supporting local producers and female employment, draws inspiration from the handiwork of Turkish women under the Emara brand. All pieces in the collections are made in Turkey and are handmade. From material selection to the final touch of the design, Kınay is involved in growing her unique brand.
Traditional Crafting with a Modern Touch
At EMARA, we cherish the artistry of traditional knitting techniques. Our talented artisans are the custodians of a rich crafting heritage, meticulously producing bags that aren't merely accessories but embodiments of a storied past. The EMARA workshop buzzes with creativity and respect for age-old methods, delivering pieces that marry beauty with resilience.
Materials That Matter
Mindfully chosen for their exceptional quality and a positive impact on the environment, the materials we use at EMARA speak volumes of our brand ethos. Raffia yarn, recognized for its robustness and sustainable sourcing, and paper yarn, with its surprising strength and finesse, are among our favorites. Our cotton macramé adds a touch of vintage allure, while the faux leather yarn provides an elegant, cruelty-free luxury. These careful selections not only define our bags' aesthetic but also our devotion to our Earth.
Sustainable Practices
The very fabric of EMARA is knitted with sustainability. From utilizing recyclable and upcycled materials in our raffia and faux leather yarns to employing environmentally conscious production methods, our dedication to eco-friendly processes is unwavering. For us, conscious creation means that the future of fashion should not only look good but also do good by our planet.